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Strategic Brand Management PDF




by Richard Rosenbaum-Elliott : Strategic Brand Management

ISBN : #0198704208 | Date : 2015-09-30

Description :

PDF-63fc1 | Strategic Brand Management, Third Edition uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world.Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and emp… Strategic Brand Management


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Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare PDF




by Maitland Hyslop : Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

ISBN : #147241604X | Date : 2014-02-26

Description :

PDF-93333 | In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to resear… Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare


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[Pub.61Kku] Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare PDF | by Maitland Hyslop


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by Timo Beck : The Importance of Customer Relationship Management in Business Markets (B2B)

ISBN : # | Date : 2010-04-06

Description :

PDF-a3647 | Scientific Essay from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more respon… The Importance of Customer Relationship Management in Business Markets (B2B)


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Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds) PDF




by Multiple Authors : Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)

ISBN : #0314267166 | Date : 2010-06-01

Description :

PDF-34759 | Implementing a Successful Sales Strategy is an authoritative, insider’s perspective on planning, executing, and maintaining a winning sales strategy to keep your company profitable and ahead of the competition. Featuring sales and marketing executives from some of the top companies in the nation, this book provides best practices for defining the scope of impact for your customers, developing stra… Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)


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Marketspace How Profit Information Economy PDF Eefd7ee3d

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Marketspace: How to Profit from the Information Economy PDF




by Jeffrey Rayport : Marketspace: How to Profit from the Information Economy

ISBN : #075281396X | Date : 1999-05-20

Description :

PDF-2444c | The dimensions of competition in business are changing rapidly. Not long ago, business was conducted principally in the “marketplace” – an environment involving physical products (books) and services (banking) delivered by real people in physical channels (high street bookshops and banks). Now, this physical world of the “marketplace” is only half of the competition in business – and increasingly … Marketspace: How to Profit from the Information Economy


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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF




by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

Description :

PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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[Pub.54NBl] Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF | by Shane Atchison


Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) by by Shane Atchison

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Marketing Strategy and Competitive Positioning PDF




by Graham J. Hooley : Marketing Strategy and Competitive Positioning

ISBN : #0133712532 | Date : 1998-03

Description :

PDF-502ac | This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic f… Marketing Strategy and Competitive Positioning


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Marketing Strategy and Competitive Positioning by by Graham J. Hooley

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Marketers Guide Public Relations Competitive PDF 097f9d163

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The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) PDF




by Thomas L. Harris : The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)

ISBN : #0471618853 | Date : 1991-02-07

Description :

PDF-0b689 | The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer’s mind and heart and build strong consumer awareness and preference. However, in today’s “overcommunicated” society, mass and even target advertising lose some of their cost-effectiveness. That’s where “marketing public relations” (MPR) comes in, making the most of the… The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)


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[Pub.78MBR] The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) PDF | by Thomas L. Harris


The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) by by Thomas L. Harris

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Search Engine Optimization Bible Ledford PDF Bf33f225a

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Search Engine Optimization Bible PDF




by Jerri L. Ledford : Search Engine Optimization Bible

ISBN : #0470452641 | Date : 2009-04-06

Description :

PDF-a9a4b | Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social me… Search Engine Optimization Bible


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Business Expert Guide Small Success PDF A1d42d8b3

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: Business Expert Guide to Small Business Success

ISBN : #1935602047 | Date : 2010-08-18

Description :

PDF-ce306 | Yes! You can have real success as a small business owner.  The life of the small business owner can be lonely. You work around the clock just to survive – it often feels like you need to come up with all of the answers yourself. Until now! Today’s business thought leaders have created the Business Expert Guide to Small Business Success providing you with actionable information you can implement… Business Expert Guide to Small Business Success


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Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book PDF




by BusinessNews Publishing : Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-6e870 | The must-read summary of Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book: “Sales Growth: Five Proven Strategies from the World’s Sales Leaders”.This complete summary of the ideas from Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book “Sales Growth” highlights that today’s market place clearly requires companies to be very good at selling. In their book, the authors explai… Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book


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Effective Client Management in Professional Services: How to Build Successful Client Relationships PDF




by Jack Berkovi : Effective Client Management in Professional Services: How to Build Successful Client Relationships

ISBN : #1409437892 | Date : 2014-12-17

Description :

PDF-fe70c | How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmar… Effective Client Management in Professional Services: How to Build Successful Client Relationships


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: [(Channel Management )] [Author: Patrick Forsyth] [Apr-2002]

ISBN : # | Date : 2002-04-17

Description :

PDF-b5d06 | … [(Channel Management )] [Author: Patrick Forsyth] [Apr-2002]


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by Harvard Business Review : HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)

ISBN : #1633694607 | Date : 2013-03-12

Description :

PDF-d3497 | To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth … HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)


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[Pub.48TQu] HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker) PDF | by Harvard Business Review


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Erfolgreich Strukturvertrieb Grundlagen Karriereschritte Vertriebspraxis PDF 300f074cc

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Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition) PDF




by Stephan Scharfenorth : Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)

ISBN : #3409034048 | Date : 2004-10-29

Description :

PDF-f1198 | Das Buch erklärt die Grundbegriffe des Strukturvertriebs, beschreibt Einstiegs- und Aufstiegsmöglichkeiten und erläutert sämtliche Phasen des Vertriebsprozesses. Die Leser erfahren, wie sie Produkte überzeugend präsentieren und verkaufen, Kunden durch gezieltes Empfehlungsmarketing gewinnen, Seminare und Trainings mit Erfolg durchführen und neue Geschäftspartner rekrutieren und einarbeiten… Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)


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[Pub.08qJQ] Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition) PDF | by Stephan Scharfenorth


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