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Unternehmerisches Verhalten in der Rivalität: Wettbewerbsdynamische Untersuchung von Reaktionszeiten und Handlungsmustern am Beispiel der US-amerikanischen Warenhausbranche (German Edition) PDF




by Jens Boyd : Unternehmerisches Verhalten in der Rivalität: Wettbewerbsdynamische Untersuchung von Reaktionszeiten und Handlungsmustern am Beispiel der US-amerikanischen Warenhausbranche (German Edition)

ISBN : #3824480522 | Date : 2004-02-24

Description :

PDF-63e08 | Jens Boyd zeigt, dass eine schnelle Reaktion im Wettbewerbskampf nicht immer die beste ist und dass stark an institutionellen Erwartungen orientierte Handlungsmuster und -typen und solche, die nur selten zur Anwendung kommen, überdurchschnittliche Ertragssteigerungen bewirken. … Unternehmerisches Verhalten in der Rivalität: Wettbewerbsdynamische Untersuchung von Reaktionszeiten und Handlungsmustern am Beispiel der US-amerikanischen Warenhausbranche (German Edition)


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Unternehmerisches Verhalten in der Rivalität: Wettbewerbsdynamische Untersuchung von Reaktionszeiten und Handlungsmustern am Beispiel der US-amerikanischen Warenhausbranche (German Edition) by by Jens Boyd

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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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Strategic Brand Management Richard Rosenbaum Elliott PDF E233a456f

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Strategic Brand Management PDF




by Richard Rosenbaum-Elliott : Strategic Brand Management

ISBN : #0198704208 | Date : 2015-09-30

Description :

PDF-63fc1 | Strategic Brand Management, Third Edition uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world.Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and emp… Strategic Brand Management


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Strategic Brand Management by by Richard Rosenbaum-Elliott

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by Maitland Hyslop : Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

ISBN : #147241604X | Date : 2014-02-26

Description :

PDF-93333 | In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to resear… Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare


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Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare by by Maitland Hyslop

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by Timo Beck : The Importance of Customer Relationship Management in Business Markets (B2B)

ISBN : # | Date : 2010-04-06

Description :

PDF-a3647 | Scientific Essay from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more respon… The Importance of Customer Relationship Management in Business Markets (B2B)


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The Importance of Customer Relationship Management in Business Markets (B2B) by by Timo Beck

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Implementing Successful Sales Strategy Cross Functional PDF 98926a9f3

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Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds) PDF




by Multiple Authors : Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)

ISBN : #0314267166 | Date : 2010-06-01

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PDF-34759 | Implementing a Successful Sales Strategy is an authoritative, insider’s perspective on planning, executing, and maintaining a winning sales strategy to keep your company profitable and ahead of the competition. Featuring sales and marketing executives from some of the top companies in the nation, this book provides best practices for defining the scope of impact for your customers, developing stra… Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)


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Marketspace How Profit Information Economy PDF Eefd7ee3d

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Marketspace: How to Profit from the Information Economy PDF




by Jeffrey Rayport : Marketspace: How to Profit from the Information Economy

ISBN : #075281396X | Date : 1999-05-20

Description :

PDF-2444c | The dimensions of competition in business are changing rapidly. Not long ago, business was conducted principally in the “marketplace” – an environment involving physical products (books) and services (banking) delivered by real people in physical channels (high street bookshops and banks). Now, this physical world of the “marketplace” is only half of the competition in business – and increasingly … Marketspace: How to Profit from the Information Economy


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Marketspace: How to Profit from the Information Economy by by Jeffrey Rayport

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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF




by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

Description :

PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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[Pub.54NBl] Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF | by Shane Atchison


Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) by by Shane Atchison

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by Graham J. Hooley : Marketing Strategy and Competitive Positioning

ISBN : #0133712532 | Date : 1998-03

Description :

PDF-502ac | This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic f… Marketing Strategy and Competitive Positioning


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Marketing Strategy and Competitive Positioning by by Graham J. Hooley

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Marketers Guide Public Relations Competitive PDF 097f9d163

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The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) PDF




by Thomas L. Harris : The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)

ISBN : #0471618853 | Date : 1991-02-07

Description :

PDF-0b689 | The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer’s mind and heart and build strong consumer awareness and preference. However, in today’s “overcommunicated” society, mass and even target advertising lose some of their cost-effectiveness. That’s where “marketing public relations” (MPR) comes in, making the most of the… The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)


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